Concepting, Art Direction, Design, 360 Activations

Mattemoiselle Plush Matte Lipstick launched in Spring 2018. The collection was
14 lip shades to complement all moods and skin tones. For Madmoiselle,
I created image direction for beauty and still-life photography, developed
content for social media, and managed video editing with the team at Shellac NYC

Client – Kendo Brands, CD – Elsie Woolcock, ACD – Anna Main, Producer – Jamie Pelayo,Photographer (beauty campaign) – Mariano Vivanco, Photographer (beauty e-comm) – Marcus Ohlsson, Photographer (still-life) – Mitch Feinberg, Prop Stylist (still-life) – Megan Caponetto, DP – Shawn Butcher, Photography (product / e-comm) – Kanji Ishii and Spencer Higgins, Prop Stylist (product /…