FENTY BEAUTY, PRODUCT LAUNCH – STUNNA

Concepting, Art Direction, Design, 360 Activations

Rihanna released Stunna Lip Paint as the perfect red lipstick to follow the Fenty Beauty
launch. For Stunna, I continued to build the Fenty Beauty brand identity through beauty and
still-life photoshoots. I also managed video editing, created content for the brands social
media channels, and developed a style guide defining logo usage, color palettes,
and type direction.

Client – Kendo Brands, CD – Elsie Woolcock, ACD – Anna Main, Producer – Jamie Pelayo, Photographers (campaign and e-comm beauty) – Marcus Ohlsson, Photographer (still-life) – Mitch Feinberg, Prop Stylist (still-life) – Megan Caponetto, DP – Shawn Butcher, Photography (product / e-comm) – Kanji Ishii and Spencer Higgins, Prop Stylist (product / e-comm) – Suzy…

Client – Kendo Brands, CD – Elsie Woolcock, ACD – Anna Main, Producer – Jamie Pelayo,
Photographers (campaign and e-comm beauty) – Marcus Ohlsson,
Photographer (still-life) – Mitch Feinberg, Prop Stylist (still-life) – Megan Caponetto,
DP – Shawn Butcher, Photography (product / e-comm) – Kanji Ishii and Spencer Higgins,
Prop Stylist (product / e-comm) – Suzy Kim