Anna is a creative director specializing in the beauty, retail, and fashion space. Having built her career between San Francisco and New York over the past 18 years, Anna’s work takes a holistic approach, designing a cohesive visual strategy supported by storytelling.

Anna has been a creative lead on brand launches for The Outset, Fenty Beauty, and Victoria Beckham Beauty. She has done brand work for a variety of companies including Saie Beauty, Sephora, and Coty Luxury. Through her diverse network she has gained experience with agencies, corporations, and start-ups, making her a flexible and well-rounded creative collaborator. 

In 2020, Anna was hired by Scarlett Johansson to launch the actor’s skincare line, The Outset. As the brand’s creative director, Anna partnered with Scarlett and the brands CEO, Kate Foster, from early-stage concepting during the pandemic, through to the brand’s highly anticipated launch in Spring of 2022. The result was a clean product line supported by a timeless brand manifesto. Black and white photography, elegant, contemporary type, and utilitarian packaging, tell a story of simple yet powerful products that can do more with less.

Before The Outset, Anna was appointed as the associate creative director for Fenty Beauty. She had the privilege of working alongside CD Elsie Woolcock to bring the blockbuster launch to life. Creatively, Fenty’s brand was crafted by leveraging esteemed talent by way of photographers, stylists, video editors,, and directors. The result was a culturally relevant and inclusive approach to beauty. Fenty has been reported as the largest brand launch in beauty history and is credited for revolutionizing the industry.

Early in her career, Anna was part of the creative team at Sephora where she worked to create monthly campaigns, loyalty programs, and trend initiatives. Over the past decade, she has partnered as a creative contractor for companies including Estée Lauder, Clique Media Group, and Gates Creative. 

Anna is a graduate of Carnegie Mellon University with a B.A. in Communication Design, and a minor in Business.