Concepting, Art Direction, Design, 360 Activations

Campaign for Philosophy’s acne drying treatment. The product
launched as part of the existing “Clear Days Ahead” franchise. The goal of the campaign was
to remove the stigma surrounding acne, and highlight specific product benefits. It was
important to show product application as well as product ingredients. I helped lead the
creative team at Coty to create visuals that unfolded across digital brand platforms,
social media, in-store printed graphics, PR, and video.

Client – COTY, VP Creative – Joseph Salah, CD – Anna Main + Jina Song, Photographer (beauty) – Anairam, Photographer (still life) – Baker & Evans, Prop Stylist and set design (still life + video) – Aude Angot, Photographer (digital) – David Schulze, Set design (digital) – Wendy Schelah