Concepting, Art Direction, Design, 360 Activations

Actor Scarlett Johansson’s skincare line, The Outset, launched with five clean products in
March of 2022. I worked alongside Scarlett and the company’s co-founder, Kate Foster, as
Creative Director from the beginning stages of brand development through to launch. I
partnered with Gates Creative agency to develop a visual identity that was timeliness and
universal. The brand’s logo, packaging, color palette, typeface, and photography reflect the
The Ouset’s core purpose – the ease of simplicity and a return to the essential.

The products are a clean and effective skincare system created for all skin types. They
eliminate over-complicated, trendy skin routines and instead focus on a 3-step daily
regimen of cleanse, prep, moisturize.

We created a consumer centric, 360 brand story that encompassed a DTC website, all social channels, out-of-home advertising, educational videos, influencer gifting, and an in-store presence at Sephora.

Creative Director – Anna Main, Agency – Gates Creative, CAMPAIGN: Photographer / Director (beauty, product and film) – Ethan James Green, Prop Stylist – Betim Balaman, Casting – Jennifer Venditti, Makeup – Dick Page and Frankie Boyd, Hair – Tina Outen and Danny DiMauro, Wardrobe Styling – Malina Joseph Gilchrist and Molly Dickson, Nails – Jin…