Concepting, Art Direction, Design, 360 Activations

In 2016 Sephora repositioned Sephora Collection — the company’s
highest profit margin and exclusive own brand. I helped guide the team
in developing an ownable creative strategy, exploring brand codes, typography,
expression of attitude, and photographic direction for beauty and still life. 
The goal the re-brand was to introduce teaching moments to the Sephora client
in order to make the brand more digestible. With its huge assortment of products,
clients often felt overwhelmed and intimidated by Sephora Collection.
The revamped creative made Sephora Collection feel personal, attainable, and current. 

Photographer (beauty) – Liz Collins, Photographer (still life) – Kanji Ishii and Rob Prideaux, Prop Stylists – Suzy Kim and Nissa Quanstrom, Producer – Molly Linden, Hair – Akki, Makeup – Maki Ryoke