Art Direction, Design, 360 Activations

Partnering with the creative team at Eileen Fisher, I designed campaign assets for
Spring 2019 campaign and capsule collection, The System. The creative represents
the brand’s vision of simplicity. The intentional focus of limited color palettes, clean
design, and simple shapes was developed to complement the showcased clothing
collections and Eileen’s belief in timeless pieces. Visual vehicles included print
collateral, in-store, digital, and e-comm. 

Client – Eileen Fisher, Campaign Photography: Agnes Lloyd-Platt, The System Photography: Alexandra Nataf