I was fortunate to work with the team at Spring Studios NY to develop art direction and a brand identity for Victoria Beckham Beauty. The brand launched 2019 across digital, social media, and out of home advertising channels. The visual direction represents a “brand in motion” that continues to progress – beauty captured in between moments. The soft, muted light captured an elevated look that is artistic and cinematic.
Agency – Spring Studios, ECD – Andreas Neophytou, Photographer (beauty) – Sharif Hamza, Makeup – Wendy Rowe, Hair – James Pecis, Photographer (still life) – Hanna Tveite, Set Design – Chloe Daley