Concepting, Art Direction, Design, 360 Activations
Sephora Skinstant Transformation (Project page)
Skinstant Transformation was a 360 campaign for Sephora. I art directed the beauty
and still life photoshoots, along with designing national advertising, in-store visuals,
print collateral, and digital assets. The goal of this campaign was to promote the
fast-growing skincare trend surrounding masks, peels, and exfoliators
Photographer (beauty) – Ben Hassett, Photographer (still life) – Robin Broadbent, Producer – Cindy Carandi